Yale Makes Its TV Debut

Yale has created a dynamic campaign to be aired on ITV Meridian, starting on 15th October during the commercial break in Coronation Street, to promote its new collection of digital door locks to a potential target audience of 1.7 million people.

The Keyfree digital door lock for PVCu doors and Keyless rim latch lock that can be easily installed on timber doors, will be presented to offer customers a more stylish and convenient approach to home security.

The four-week television campaign coincides with the launch of a two-week roadshow taking place at Blue Water Shopping Centre in Kent, where the two innovative keyless locks will be on display.